Legal

Cookie Policy

How the BettrUs website uses cookies. The short version: one cookie to credit the ad or tagged link that brought you here, Meta's and Google's ad tags while we run ads on those networks, and Google Analytics to count visits.

Last updated: September 21, 2026

The short version

We set one cookie for a day holding your country code (two letters, from your network location) so the pricing cards can show the plans in your country's currency. Nothing else is stored in it.
If you arrive through a tagged link — one of our ads, or a link carrying a campaign tag — we set one cookie for 30 days so we can credit that source if you install the app. It holds the tag and the ad network's click id — nothing about you.
While we advertise on Facebook or Instagram, this site loads the Meta Pixel. Meta's script sets its advertising cookies on this site and tells Meta which pages you viewed and whether you tapped a store button. We remove it when we stop advertising there.
While we advertise on Google Search, the Google tag on this site also reports to Google Ads. It sets Google's advertising cookies to remember which ad brought you here, and reports one event to Google Ads — that you tapped a store button — so we can see which searches actually lead to a download. We switch the Google Ads part off when we stop advertising there.
We use Google Analytics to count visits: which pages are read, the country and city a visit comes from, the kind of device, and how long a visit lasts. It sets Google's analytics cookies — except for visitors in the EEA, the UK and Switzerland, where it runs without them. We have switched off its advertising features, so it is used for measurement only.
No other third-party trackers.
There is no login here, so no sign-in cookies are set.
We do not sell browsing data. Apart from the two ad tags and Google Analytics above, nothing here collects it.

What are cookies?

Cookies are small files a website can store in your browser. They are often used to remember preferences, keep you signed in, or measure how a site is used. This website's use of them is very limited.

What this site uses

This is a public website with no account or login, so it sets no sign-in cookies. At most, your browser may remember a simple display preference for the site.

Country for prices (first-party). On every page view we store your two-letter country code, as reported by our hosting provider from your network location, in a cookie named bettrus_country for one day. It only decides whether the pricing cards show plans in your country's currency or in US dollars; it identifies nobody and is not shared.

Ad attribution (first-party). When you land here through a tagged link — one of our Google or Meta ads, or any other link that carries a campaign tag — we store the tag and the ad network's click id in a cookie named bettrus_attr for 30 days. If you then tap a store button, that tag travels with you to Google Play so we can credit the source of the install. Plain visits and ordinary social-media links do not set it, and it contains no personal data.

Meta Pixel (third-party). While we advertise on Facebook or Instagram, every page loads the Meta Pixel; we remove it when we stop. Meta's script sets its advertising cookies (such as _fbp and _fbc) on this site — so a "block third-party cookies" setting does not stop them — and sends Meta the pages you view and store-button taps, which Meta uses to measure and optimise our ads. How Meta handles that data is described in Meta's Privacy Policy. You can limit ad tracking in your Facebook and Instagram ad settings, and a content blocker stops the pixel script entirely.

Google Ads tag (third-party). Every page loads Google's tag (gtag.js). While we advertise on Google Search it is also connected to Google Ads; we switch that connection off when we stop (the tag itself stays for Google Analytics, described next). On every page load it stores the ad click id in Google's advertising cookies (such as _gcl_au) so a later download can be credited to the right ad, and it contacts Google as it does so. The only event we ask it to report is a store-button tap, which is how we tell which searches lead to a download. We run no remarketing from it. How Google handles that data is described in Google's Privacy Policy. You can limit ad personalisation in your Google account settings, and a content blocker stops the tag entirely.

Google Analytics (third-party). Every page loads Google Analytics through the same Google tag (gtag.js). It sets Google's analytics cookies (_ga and _ga_<id>, kept for up to two years) to tell one visit from another — a random id, not your name. If you visit from the European Economic Area, the UK or Switzerland, these cookies are not set: Google Analytics then only receives cookieless page signals. It sends Google the pages you view, how far you scroll, links you click, store-button taps, your browser and device type, and the country and city Google derives from your network address. We use it only to see which pages are useful and where visitors come from. Google signals and ad personalisation are switched off, so this data is not used for advertising, and it never includes your name, email, or anything from the BettrUs app. You can opt out on any site with Google's Analytics opt-out add-on, and a content blocker stops it entirely.

When you use our contact form, basic protection limits how many messages can be sent in a short time to prevent abuse. This does not build a profile of you.

Managing cookies

You are always in control of your browser. Every major browser lets you view, block, or delete cookies from its settings, and a content blocker stops the ad tags and Google Analytics altogether. Nothing on this website depends on cookies, so clearing or blocking them will not break your experience.

Questions?

If you have any questions about this policy or how we handle data, get in touch. To learn how we handle data across the whole product, see our Privacy Policy.

privacy@bettrus.com

The short version

We set one cookie for a day holding your country code (two letters, from your network location) so the pricing cards can show the plans in your country's currency. Nothing else is stored in it.

If you arrive through a tagged link — one of our ads, or a link carrying a campaign tag — we set one cookie for 30 days so we can credit that source if you install the app. It holds the tag and the ad network's click id — nothing about you.

While we advertise on Facebook or Instagram, this site loads the Meta Pixel. Meta's script sets its advertising cookies on this site and tells Meta which pages you viewed and whether you tapped a store button. We remove it when we stop advertising there.

While we advertise on Google Search, the Google tag on this site also reports to Google Ads. It sets Google's advertising cookies to remember which ad brought you here, and reports one event to Google Ads — that you tapped a store button — so we can see which searches actually lead to a download. We switch the Google Ads part off when we stop advertising there.

We use Google Analytics to count visits: which pages are read, the country and city a visit comes from, the kind of device, and how long a visit lasts. It sets Google's analytics cookies — except for visitors in the EEA, the UK and Switzerland, where it runs without them. We have switched off its advertising features, so it is used for measurement only.

No other third-party trackers.

There is no login here, so no sign-in cookies are set.

We do not sell browsing data. Apart from the two ad tags and Google Analytics above, nothing here collects it.

What this site uses

This is a public website with no account or login, so it sets no sign-in cookies. At most, your browser may remember a simple display preference for the site.

When you use our contact form, basic protection limits how many messages can be sent in a short time to prevent abuse. This does not build a profile of you.